5 Places to Find Quality Content to Share on Social Media
I’ve felt the exact same way you’re feeling right now.
You’re under pressure to find the perfect content that will get your audience engaged and coming back for more.
It’s tough trying to know where to look. However, today I’m going to quickly run through 11 different places I use to find quality content to share on social media, for myself and for my clients.
1. Influencers in Your Industry
This is the most important one that I believe you should be using. You need to have a list of experts in your industry who are out there creating content that is valuable to your audience.
In this day and age, I believe there is 100% some page or person sharing great content that your audience would find valuable. Seek them out.
It’s really as easy as Googling “Influencers in the <insert industry>”
Start creating your list. Follow them on social or wherever they’re sharing their great content, and start sharing it to your page!
One tool that I’m really loving at the moment is Feedly. They allow you to create boards around a specific industry or topic, follow blogs in that niche, and then you’ll have a consistent stream of content to share.
This has been massive for me while running different pages, too. I’ve been able to create a board for each specific business page I’m running and receive related content for the industry it’s in.
The bonus is that this tool is on desktop and on mobile. Plus, they make it incredibly easy to share across platforms.
Another great content curation tool is Quuu. This awesome tool provides you with suggested content based on whichever industry you’re in.
It’s actually crazy how specific some of the content they suggest for you is. There are some other cool features too, like their massive content library that you can go through.
Although this tool is paid, it starts from as little as $15 per month. They also have a free trial you can check out, too.
This absolute gem is fantastic for not only finding popular content but for coming up with ideas for your own popular content.
BuzzSumo is a tool that allows you to source the most popular types of content online based on your search terms. Say I wanted to look for the most popular articles on real estate investing… BuzzSumo provides you with a list.
Although they have a tonne of extra features on the paid version, the free version still does a great job and should be added to your marketing toolbelt today.
5. Google Alerts
Often overlooked, but Google Alerts can be a handy little tool to use and it only takes a few minutes to check each day.
Basically, Google Alerts allows you to set up a notification whenever there is a mention of a specific keyword online. This can be handy for tracking mentions of your brand, but it’s also great for finding content based on specific keyword terms.
Say you wanted to follow the keyword “Australian Wines”. Now you can set that alert for daily, weekly, etc – and receive content straight to your email that has mentions of that keyword. Easy!
This is only the tip of the iceberg when it comes to finding great content. Hopefully, it points you in the right direction and helps you build out some strategies to use for your own business.
Feel free to reach out to me personally if you have any questions or suggestions about content curation and finding quality content to post.