Are You a Cairns Business? Start Doing These 3 Things

Let’s face it. As a small town business, you don’t have the same exposure that other stores have, either in larger cities or online. This means it’s even more important you start using the key digital strategies that work in a town like Cairns.


Start Improving Your Local SEO

I’m sure I don’t need to explain how massive Google is in the online search engine world, but here’s one incredible statistic. 86% of consumers have said they rely on the internet to find local businesses.

Think about your own search habits. How often are we looking up the best cafe near us, or the opening hours of the local shopping centre? How many times have you looked up the reviews of a business before seeing them?


Google My Business

See this little feature. I know a lot of you have registered for Google My Business and set it up, but are you still utilising its power?

If you haven’t already registered for Google My Business go and make sure you set that up as soon as possible. You can click here to start.

Once you’ve verified your profile you’ll need to make sure you fill out your business profile fully. Add photos of your business including your logo, staff photos and storefront. Fill out you opening/closing hours, about your business, your contact details and more.

Great! You’ve set everything up, but that isn’t the end. You need to start asking your past, present, and future customers to start rating you. Ask them after they finish their meal or after a meeting. Better yet, have a tablet there ready for them to rate you right on the spot.

The more positive ratings you have, not just on your GMB account, but across other sites such as Yelp and Foursquare, the higher you will rank in search engines. Remember that.

Google My Business also has another great feature I don’t see many Cairns businesses using. You can create posts and offers straight from your GMB account that will show up on your listing. It seriously takes less than five minutes out of your day to write something up or to publish your offer for the day up there. Take the shot!


Stay Consistent Across Platforms

Whether it’s your social media profiles, your website, or any other listings… make sure your info is consistent.

Make sure your business name, address and phone number are the same across each platform. Remember it as NAP (Name, Address, Phone Number). This will make it easier for search engines to find you and rank you higher when people go to search for you.

It sounds like a given, but I do see quite a few Cairns businesses not placing the information in the relevant areas.

Here’s a tip: place your NAP in the footer of your website. By doing this you’ll ensure it comes up on every page of your website, helping that extra bit with your search ranking.

While you’re at it, make sure you register for online directories. It’s just like registering for the yellow pages. People are using sites like Local Search and the Yellow Pages website to find businesses. Make sure they find yours. Plus, it helps with SEO.


Reach Out to Other Cairns Businesses

Try and make it a habit to build bridges instead of burning them. Receiving inbound links to your website is extremely beneficial to your online authority and search engine ranking.

So, how do you get more people to link to you?

Firstly, why not create relevant content to your area. There’s no denying this blog post you’re reading right now is aimed at Cairns business owners. It’s relevant to Cairns and is more likely to appeal and get shared by Cairns businesses. Each share is creating more relevance.

You can even create guest posts for other people. Write for their blogs or websites and ask them politely to link back to your site. Even try jumping on their podcast or doing an interview. The more value you provide them, the better you’ll look when people search for more of your work.

Second, you can promote other local initiatives. Let’s say you become a sponsor for the next local Ironman race and get a link back to your website. That’s a powerful link to have and it’s only establishing you as an authority to search engines.

Who else can you reach out to? Can you reach out to your business network? Ask the Chamber of Commerce to register and link you, or get featured in a local media source such as Tropic Now or The Cairns Post?


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