Running Your Own Social Media? Start Here

So, you’ve decided to take on the challenge of running your own social media marketing?

I get it. Working with an agency can often be out of your budget in those early stages of your business.

I’m not going to sit here and try force you into an option that isn’t right for you.

Instead, I want to genuinely help you manage your social as a solopreneur or small business.

And who knows… maybe once your business takes off, then maybe Manexo Media might be the right option?

But for now, let’s focus in on how you can reduce the hassle and time it takes you to manage your social media.

 

Some Quick Terms

Let’s make this as easy as possible and outline two terms you’ll want to know. They are: content creation, content curation.

Content creation is when you personally are creating content for your business.

Although it’s super valuable to have your own content for your business, it can be time-consuming.

Content curation is where you are sourcing content created by someone else, and then posting it.

The big bonus here is that with the right systems in place you can find valuable content to post in less time it takes you to create your own content.

The obvious downside is that it isn’t your own branded content, but it is still valuable to use.

You’re going to be wanting to aim for a mix of both created and curated content.

We know now that you don’t have 24 hours a day to be creating content, so this is why curating content is such a valuable addition to your strategy.

 

Your Time Is Valuable. Make It Count.

When you’re running your business, everything seems like a priority.

Social media can often be pushed to the bottom of your to-do list each day while you’re out there putting out fires or managing others.

The first decision you really need to make when it comes to tackling your own digital marketing is to decide how much time you can dedicate to it.

It seems like an easy enough choice, but this decision will determine the rest of your strategies.

If you’re working 18 hours a day on your business, maybe you don’t have an hour each day to post content? Maybe you only have 2-hours every Sunday to get your content done.

Although I’ll be outlining some tools to make your life easier, you need to have a schedule you  can fall into for when to post content.

Especially when it is so easy to forget about your social, it’s even more important to have a set routine.

You don’t want to just be posting whenever you feel like it. You need consistency to see actual results.

Pick the time you can dedicate to it, then schedule it in each week.

Here are some examples:

“I’m going to spend 2-hours every Sunday creating, curating and scheduling posts for my businesses social media pages.”

“I’m going to spend an hours every second day creating, curating and scheduling social media posts for my business.”

 

What Can You Post About?

Often, I see businesses fall into the trap of only posting and talking about one specific topic.

Don’t fall victim to this line of thinking. You want to have a list of different discussion points.

Say you’re a winery and all you talked about was your very own specific wine. “Look at out wine.. This wine is the best.” People would quickly start to tune you out.

We get it. You sell wine. What else can you tell us about?

No matter what industry you’re in, there are a range of surrounding topics that your audience is also likely interested in.

Using the winery example, they could also talk about:

  • How to host events where wine is usually needed.
  • Facts or insights about different countries of origin for different wines.
  • Recipes for different dishes that wine goes well with.
  • History about the company or about wine in general.
  • Their own brand story and why wine is so special to them.
  • Facts about storing wine and how to taste it.

You get my point? Just because you sell a specific product or service doesn’t mean you’re limited to only talk about that one thing.

Taking the time to write out a list of different topics that are related to your primary topic will help you in the long run.

It will help you easily think of content ideas for creating exciting content that interests your audience.

Also, it will help you know which pieces of content to curate and where to find them with ease.

 

Curating Content With Ease

So you may have the bare minimum of time available to you. However, this shouldn’t stop you from at least sharing some relevant content with your audience.

Curating content is super easy.

You’re not the one creating it. All you must do is find it and share it.

So where do you find it?

 

Finding The Right Sources

First, you need to find and create a list of websites, influencers and other sources who you identify with and trust.

Think about who you look up to. Who is out there in your industry that is providing valuable content that could help your customers?

For Manexo Media, you’ll notice we might share something from people like Seth Godin or Neil Patel, or from websites like Hubspot or Social Media Examiner.

Each of those sources are on our list and make it easy for us to share content from them.

Not sure who to source from? Do a Google search for websites, blogs or influencers in your industry. Check out YouTube or Facebook or Instagram.

A big thing to remember is you want your curated list of sources to not be directly competing with you.

All the names I mentioned above aren’t directly competing with us, and so it isn’t a problem to share their content and worry that our clients would switch to them.

Aim for a decent size list of sources.

You want enough trust worth and reliable sources so that you always have a steady enough flow of content to share from. You don’t want to be scrambling and searching to find content to share.

 

Having the Right Systems

So, you’ve got the list of sources that you can check in on.

Now it’s easy enough to just go through that list each time you’re sitting down to work on your social media scheduling, but let’s make it easier.

Let’s use some tools and systems to make sure you can always grab content when it comes up.

 

  1. Using a News / Blog Aggregator

These are tools like RSS Feeds or apps like Feedly that let you build a steady stream of articles coming in to one place.

This is massive because you can easily create a list that grabs updates and content from those sources you just listed out.

At the moment, I use Feedly, which can be used on mobile and desktop. It’s made my life so much easy as it lets you build different boards for different topics.

Each day I can just jump on and see the latest articles from each source I have plugged in, and then easily find an article to share to the Manexo Media social media page.

 

  1. YouTube

YouTube is the hub for video content out there on the internet, and there are a massive number of influencers and pages posting great video content you could share.

YouTube’s subscription feature makes it super simple for me to have a steady stream of content from different people.

Again, this is just another system to see all the latest content from your sources in one place.

From there you can select a video and share it to your social if you believe it is relevant.

 

  1. Pinterest

If you haven’t used Pinterest before it’s a great site that allows you to build visual boards around different topics.

The other great thing is that it’s almost guaranteed someone has built a board out there with different pieces of visual content for your specific niche.

I like to use Pinterest to source infographics, quotes or other content ideas.

However, if you have a more visual brand, it could be a great place to find new influencers or post ideas.

 

  1. Reddit

Reddit is a website with an insane number of different discussion boards, each for a different topic or industry.

These communities across different sub-reddits are all talking and sharing relevant posts based on the sub-reddit they’re on.

I could easily go and jump into a sub-reddit for any industry and find someone sharing a piece of content to the board.

I could then easily share that piece of content, if it was relevant, to my own social media pages. It’s that simple.

Better yet, you can filter the sub-reddit’s based on what’s “Hot”, “New”, “Controversial”, “Top” or “Rising” to see what pieces of content are getting great responses.

If it’s doing well for people on these boards who are interest in that topic, it’s likely to perform well with your audience who are also interested in that topic.

 

  1. Buzz Sumo

Buzz Sumo is a great website that helps source the highest shared pieces of content from around the internet.

It’s not only useful for finding the best of the best content for you to share. It’s also helpful if you’re looking for ideas for your own content.

The great thing about using BuzzSumo is that you know for a fact it’s going to do well.

They’re only showing you the best content online, so it must have done well to be there.

It’s almost guaranteed it will do well with your audience by sharing it.

 

  1. Facebook

I left this one until last just because it’s so obvious, but I follow a lot of Facebook pages related to my industry.

However, Facebook doesn’t serve you up every piece of content.

We’re trying to find relevant content we can share FAST.

So how can we share it faster and save time visiting each page?

At the moment, I’m utilising the “See First” option on a handful of pages that I follow.

If you head to the specific sources you want to follow and that share great content, you can change your “Following” settings on their page.

When on their business page, click the Following drop-down and select “See First”

Now every time they post something it will appear at the top of your News Feed.

This has been a life saver because I see relevant content from these sources and can often be one of the first people to engage with it or share it.

It helps the different pages I run to always be sharing relevant content in a timely manner.

 

Time To Make Your Own

You’ve now got a massive list of curated content.

However, there are some massive benefits with taking the time to make your very own content.

The biggest benefit I see is that you start to establish yourself as the expert in your industry.

Instead of you sharing another experts content, you now demonstrate that you’re the expert, too.

There is also the possibility that other people start sharing your content. This helps you even more by showcasing your content and brand to more people.

So what content can you make?

You could write blog posts or articles. You could film or record videos. You could start a podcast or audio content. Or you could create graphics and share visual posts.

Each one may be a better option for you based on the time you have and what you prefer.

If you don’t feel confident talking in front of a camera, maybe start a podcast or write blog posts.

If you don’t have time for running a podcast or writing blog posts, create some graphics.

Now that you have a rough idea of what you can create, let’s discuss some tools to help make your life easier.

 

  1. Your Mobile Phone

In 2018, there is a good chance you have a smart phone.

These are the perfect tools for you to start making content for your business. You literally have no excuse.

If your phone can take photos, you have no excuse. Videos? No excuse. Record audio? No excuse. Type out messages? No excuse.

It’s easy enough to snap a photo and post it to your social.

You can easily buy a tripod (or even make your own with a stack of books) if you need to record a video of yourself delivering some facts to customers.

Starting a podcast? Buy a decent pair of earphones and record yourself.

 

  1. Canva

This just had to be on the list. Ever heard of Photoshop? This is the simplified version for you.

Canva is a free tool you can use on both desktop and on your mobile to create visual graphics with ease.

They have a range of templates you can use to start with if you’re a graphic design novice. There’s also a tonne of free images, illustrations and shapes to use to make it your own.

Canva also allows you to upload photos, meaning you can take photos of your own products, services, logos or whatever you need, and add it to your graphics.

If you’re brand new, start using their templates. Then as you feel more confident, start experimenting.

The great thing is that you can even use it on your phone. Their mobile app makes it super simple for you to make a visual piece of content and post it to your social.

  1. Quik (or another video editor app)

So I mentioned how simple it is to use your phone to make content. If you have a smart phone with a decent enough camera, and you aren’t afraid to jump on video, start recording yourself.

Video is the most popular form of content out there right now and we’re all consuming it by the boat load.

It’s more engaging and will get your audience to tune in faster than just a simple image or text post.

Quik is a free app that I like to use on my phone to easily edit clips together and post them to social media. It’s easy to use and they have a range of different templates and features to help you customise your video.

However, I’ve had some comments that people don’t find it as easy as me.

Don’t let that stop you. Jump on the app store and find a free video editing app to start compiling video together.

You don’t even necessarily have to be on the video. You could talk over images or visual illustrations and still deliver valuable content.

  1. Your Website or Medium

Whether you have a website or not, you shouldn’t be holding yourself back from utilising blogs and articles to promote yourself.

Despite what people say, there are still people out there reading articles and consuming written content.

If you’re camera shy or feel more at home writing, then why not start creating valuable written content for your audience.

If you have a website set up, there should be a feature to create posts that you can share. If there isn’t I’d be a bit worried.

Even if you don’t have a website, there a other places like Medium where you can create a following around your written words.

 

Scheduling Content

Unless you want to waste your own time, I would highly recommend you sit down and start scheduling all these pieces of content you’ve curated and content.

Scheduling will allow you to sit down for that one specific time each week (even if it’s the 2-hours every Sunday) and have your content lined up to go out for the week.

Instead of just jumping on social media every time you want to share something, there are tools that can help you create a stream of content to be shared across your social platforms without you touching it.

Firstly, if you’re only using Facebook to market your business, just use their built-in business page scheduling system.

It’s so simple to line up a post for each day and you can schedule up to 6-months in advance.

Other tools I recommend you check out are Hootsuite, Buffer, Later and even tools like Zapier or IFTTT.

Each of these have free versions that will help you schedule all these posts you have, and help you push them out across multiple different platforms.

 

Final Thoughts

I hope you’re seeing that social media marketing doesn’t need to be this big mess that you’re always trying to figure out.

If you have the right systems in place, and the right tools to help you, it can become manageable. Even if it’s just you running your business page.

Finally, even if a full social media management package is out of your budget, you may want to consider our on-going strategy sessions.

Manexo Media offers monthly strategy sessions starting at just $120 a month where we help you build out the right social media strategy for you each month.

It may not be a full done-for-you package. However, it’s valuable guidance to ensure your social media is helping you grow your business, and not just another time waster.

Reach out to me personally to learn more about our strategy session offers, at brody@manexomedia.com

Read more about our services.