Why Your Business Needs Social Media Marketing in Cairns

We hear a lot about social media marketing these days and how it can help leverage our business. Are all these statements we hear really true? Why do you need social media marketing in Cairns, as a business owner?

In today’s day and age, your marketing needs to evolve to stay ahead of your competition. Working in a local market means you have options. Traditional media still works. However there is massive potential for business owners who are willing to implement effective social media strategies.

What Exactly Is Social Media Marketing?

Just so we’re all on the same page. What exactly is social media marketing and why does it matter to you, as a business owner in Cairns? 

Social media marketing involves promoting your products or services through online social platforms. This includes big platforms, such as Facebook, Instagram, YouTube and LinkedIn. However, it can also mean smaller ones that don’t get as much attention, like Quora or Medium.

Why Is Social Media Marketing Important As a Local Business In Cairns?

There is a long list of reasons we could talk about, but let’s start with one of the most important. Social media is where your customer’s attention is.

As of 2018, 88% of Australians are actively using the internet, and 69% are active on social media. Imagine being able to reach roughly 69% of the Cairns population just through one approach.

If you’re a business owner, I’m guessing you want to get your message right in front of customers. Social media allows you to get your message out into the community, where they’re already engaging on a daily basis, for a fraction of the cost of traditional media.

Do You Still Need Traditional Media?

YES! You should be adopting a mixture of both. This isn’t a discussion about which you’d pick if you only had one, because you don’t just have one to choose from.

You have the option to incorporate a mixed approach, that helps you reach customers from all angles.

A business who only uses traditional approaches will only have access to the specific group who interact with that radio station or that magazine. You’re limiting yourself and your business.

By incorporating social media marketing into your approach as a Cairns business, you open the door to reach a wider audience in the community. You get to amplify your word-of-mouth.

How Can Manexo Media Help Your Business?

We understand how difficult it can be to navigate and understand every platform or strategy out there. With Manexo Media our approach focuses on determining the right platform for your business based on who your ideal customers are. 

If time is a major issue or you’re unsure what to post? We provide social media management, and help you build a loyal tribe of customers.

If finding leads is your issue, we provide paid traffic services to help reduce the costs and the hassle of acquiring leads for your business.

Or maybe you’re unsure about the direction you need to take? We can help guide you through that, by developing effective social media strategies that outline which platforms to use, what content to post and how to implement them.

Final Thoughts

Social media marketing can often be overlooked. Many small businesses believe that just putting up a post is enough, to see results, or they just don’t post at all.

As a Cairns business (or any business in the world), you want to incorporate a strategy that guides your marketing.

Finally, there are a number of other reasons why social media marketing is important, especially for Cairns businesses. To conclude, here are a handful of reasons why businesses should be active on social media: 

  • Businesses can manage their reputation online;
  • Engage with their audience and generate rapport with customers;
  • Help improve their SEO and rank higher in search engines;
  • Reduce their costs on marketing and promotion;
  • Earn media coverage through greater exposure;
  • Reach more targeted audiences of customers;
  • Increase their customer base and overall revenue; and
  • Establish themselves as an expert in their industry. 

As you can see, social media marketing is more than just posting an image online. With the right strategy, your business can utilise social media to build a stronger brand for your customers.