Today I want to talk about getting online reviews for your business and the importance of actually going out there and building up those online reviews.
Now if you look online at the local businesses in your area, I’m sure a lot of them are taking a more passive approach to getting online reviews.
Especially in Cairns, you’ll notice the majority of businesses are just sitting there with no online reviews.
Why are online reviews important?
When you think about how you personally search for a business online, what do you do? When you go Google or Facebook and you see two different businesses in the same industry and one has 50 reviews, while the other one has none, which business are you going to check out?
You’re more likely to click on the one that has all that social proof already behind it. In our minds, all those reviews just provide proof that it’s a great place. All these other people have already had great experiences, so you’re more likely to think that you will as well. It’s just how it works.
What you need to do then for you business is actually take an active approach to building those reviews up. Invest some time into implementing these 3 strategies and you’ll start to see it pay off:
1. Ask For Reviews
The first and most simplest form of building up your online reviews is to simply just ask for them. However, for many business owners this can feel a bit awkward and means getting out of their comfort zone.
Don’t be afraid. There is a way to do it without coming across as needy. The right time to ask for the review is straight after they’ve had a great experience and you know for a fact you’ve delivered such a great experience for them.
Ask something like, “Hey Bob, thanks for your time today. If you had a great experience with us and you believe we brought you value with what we’ve done, could you please take the time to go and leave us review on Google. It means a lot to us and will help us continue to grow and help more people.”
2. Give Them a Reason
This leads into the second point. You want want to start explaining why you’re doing asking for the review, rather than if you just tell them to leave you a review for no reason. With a reason, they have motivation to go ahead and help you out.
Explain that their review would not only help you continue to grow as a business, but would help you serve more people in the community.
It’s also just a part of human nature and psychology. Check this out:
Ellen Langer, a Professor of Psychology at Harvard conducted a study about the power of giving people a reason to do something, and the word “because”.
Langer got a group of people to attempt to break in front of people in line to use a copy machine. They used 3 different phrases
“Excuse me, I have 5 pages. May I use the xerox machine?” received a 60% compliance rate.
“Excuse me, I have 5 pages. May I use the xerox machine, because I have to make copies?” received a 93% compliance rate.
“Excuse me, I have 5 pages. May I use the xerox machine, because I’m in a rush?” received a 94% compliance rate.
Can you believe that? Using the word “because” and giving a reason resulted in significantly more compliance. Make sure you give a reason to why someone is even taking the time to leave you a review.
3. Make it as Easy As Possible
The final thing you should also be doing to start building up those reviews is trying to make it easy for your customers to leave them.
Trust me, I’ve seen this happen a tonne of times myself. I ask some people to leave me a review and explain they just need to go to Google. Now can you guess what happens?
I don’t get a review from them. Why? Because I haven’t made it easy enough for them to do it.
We’re all living busy lives and the last thing they probably have on their mind once they get home is jumping onto the computer to write you a review.
Make it easy for them. You can bring your Google listing up in front of them before they go. Invest in an iPad and have it ready to go whenever a customer finishes with you.
You could dedicate a whole page on your website with a guide on where people can leave you different reviews as well. The point of this is making it as streamlined as possible for people to jump on, write a quick review, and get back to their lives.