7 Digital Marketing Questions Every Business Owner Should Be Asking
When you’re out there running your business, sometimes you get caught up in the actions you’re taking instead of questioning them. This is incredibly true for digital marketing.
You should always be questioning your efforts to make sure you’re getting the return-on-investment you want.
Today I’m going to list out 7 digital marketing questions every business owner should be asking themselves. These are questions I constantly ask myself to make sure I’m performing to my best when it comes to marketing businesses online.
Let’s get into it!
1. “Who is the real target audience for my product/service?”
One of the most important steps you can take is truly understanding who your target audience is. If you know who that audience is, you can speak their language, peak their curiosity with their interests, and create solutions to their specific problems.
Delivering on all of those points also makes you more reliable in the eyes of the target audience, as you’ve given them the specific attention instead of spreading your efforts.
2. “What are the 3 biggest problems my target audience is facing?”
So you know who your target audience is, but what are their biggest problems? Do you know exactly what’s causing them pain in their life?
If you know their biggest pain points, then you can come in and provide the help they need.
Knowing their pain helps you develop the right solution, and become a trusty advisor who they want to keep around.
3. “How is my product/service solving their problems?”
Have you really assessed how your product or service is helping to solve your target audience’s problems? Let’s say you’re a camping store. Sure you may be selling them a tent, but what’s their reason for wanting that tent.
Is the tent helping them solve the problem of sleepless and unenjoyable camping trips due to poor equipment? If you can’t clearly define the problems you solve, you may find no one cares about your product or service.
4. “Am I on the right social media platforms?”
There is no point in being everywhere if you aren’t reaching the right people. Stop wasting your time and start questioning whether this platform is right for your business?
Is your target audience on the platform? Can we create enough quality content to see results? Is the platform growing or dying?
All important things to ask yourself to make sure this platform is key pillar to finding customers and not just another time waster.
5. “What systems and tools can I implement to streamline my digital marketing efforts?”
We’re lucky enough to be in an age where new software, tools, apps, and systems are all being developed to make our lives more efficient. If you aren’t actively thinking about how to make your life easier when marketing online, you’re jeopardizing your business.
It would be as if you’re here trying to use a typewriter that’s constantly jamming up, while your competitors are speeding through on a brand new keyboard. Save yourself energy and time and implement the right strategies and tools.
6. “If I was my target audience, would I be interested in this?”
Don’t hit post until you answer this question. It sounds so simple, but you don’t want to be creating content that just flies over your audience’s head. Ask yourself whether they’d actually care about this piece of content?
Would it catch their attention? Would it spark enough interest to read it?
Even when setting up ad campaigns, think about whether you would convert if you saw that ad? Would you hand over your email for that lead magnet? If not, then get back to the drawing board and make it more appealing.
7. “Why did I or did I not see the results I expected?”
There are going to be days where your online marketing efforts either sky-rocket or flop. What you shouldn’t do in both cases is not question why you got those results.
Checking your analytics can really help you hear to track the performance, but you should also go a step further. Compare posts. Analyse the differences you made in each post or ad.
Even run experiments when creating content. Post something at 9:00am and then something at 9:00pm. Which performed better? As you keep testing each time, you’re building up a database of ways to improve your results.
Don’t just remain blind. Take that extra time to question each strategy you use and the real reasons why something didn’t go so well, instead of just moving on to the next post. Learn from your efforts.